Hi! I’m Pierce,
An undergrad student at UVM's Grossman School of Business.
I've been taking classes at Grossman for just under 2 years now, and one thing that has constantly been on my mind throughout my time here is marketing. It's a concept the fascinates me more than any other aspect of business because it combines skills from so many different fields. Psychology plays a huge part in marketing strategy, as well as social science, math, and creative writing. Studying marketing as a field is interesting to me because of the diverse skill set it entails.
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Not only do I think studying marketing is beneficial to further developing these skills, but also massively impactful in developing confidence to market myself. Some people are naturally gifted in this area, able to walk into an interview without worry or stand up in front of a huge crowd and preach their heart out. That's not always the case for me, but at Grossman I have learned techniques to conquer my stage fright and put myself forward in many ways. Some of these techniques are the same we use to market products or services. Marketing, at its core, is a social science.
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With this blog, I hope to further develop my understanding of, and relationship with, marketing and focus on topics that I can find intersections with my other interests like film and athletics. Join me as I learn what marketing management is all about.